In business, especially in B2B services, it's easy to fall into the comfort zone of benchmarking against competitors.

The U.S. government has raised tariffs on a wide range of imported goods, disrupting global supply chains and squeezing already-tight margins.

When people talk about growth, revenue often takes center stage. But revenue alone doesn’t fund sustainable growth—margin dollars do.

I'm pleased to share my first case study highlighting a successful strategic pricing transformation at a professional services firm. This example illustrates how thoughtful pricing strategy can drive both organizational change and client value simultaneously.

Ever feel like you're trapped in a race to the bottom on pricing? Is every new client interaction just another desperate dance around "budget constraints" and competitor benchmarks? You're not alone.

Pricing professional services is more than just setting a fee—it's about aligning risk, value, and incentives in a way that benefits both you and your clients.

Healthcare prices fluctuate due to location, facility type, and market forces. Urban freestanding facilities average $68.86 per visit, whereas hospital-based care costs $141.61—a 106% difference.

Healthcare economics presents a sharp contrast: hospitals reported a median operating loss of 3.8% in 2022, while insurance companies in the Medicare Advantage market earned $1,982 per enrollee in 2023.

AI and GenAI vendors have embraced value-based pricing strategies, with over 50% combining them with usage-based models to maximize value.

I recently had the pleasure of joining the Consulting Growth Podcast for an insightful discussion on pricing strategy and the future of consulting.

Discount requests are a reality in business, but how you handle them can make all the difference between protecting profitability and eroding your bottom line.

It all begins with an idea.

It all begins with an idea.